Switch Plus
Apple Authorized Reseller & Premium Electronics Retailer · Cairo · Cairo
Categories: Computers & IT, Consumer Electronics
Identity confirmed by multiple markers
- Independent identifying markers (such as phone and official website) match this vendor.
Registered aliases: Al Safy Group - Switch Plus, Al Safy Retail, Al Safy Retail - Switch Plus, El Safy Group - Switch Plus, Switch Plus, Switch Plus (سويتش بلس - الصافي ريتيل), Switch Plus - Apple Premium Reseller, Switch Plus Apple Authorised Reseller, Switch Plus Egypt, Switch Plus Sheikh Zayed, سويتش بلس, سويتش بلس الشيخ زايد, سويتش بلس المهندسين, سويتش بلس لخدمات التوزيع والصيانة, شركة سويتش بلس للاتصالات والتجارة
Current picture
تعتمد شركة آبل رسمياً شركة سويتش بلس كموزع معتمد (Apple Authorised Reseller) ومقدم خدمات صيانة معتمد (Apple Authorised Service Provider) في القاهرة ومصر الكبرى.
- switchpluseg.com(last checked: Reachable)
- locate.apple.com(last checked: Reachable)
تتبع الشركة مجموعة الصافي ولها رقم تسجيل ضريبي معلن (254-816-545)، وتدير فروعاً فعلية موثقة في ميدان الثورة بالمهندسين وكابيتال بيزنس بارك بالشيخ زايد وكايرو فيستيفال سيتي.
- facebook.com(last checked: Redirected)
- facebook.com(last checked: Reachable)
- yellowpages.com.eg(last checked: Reachable)
- yellowpages.com.eg(last checked: Reachable)
- switchpluseg.com(last checked: Reachable)
توفر الشركة متجراً إلكترونياً وتطبيقاً ذكياً وخطاً ساخناً (16169)، وطرحت عروض تقسيط لمنتجات هواتف آيفون بالتعاون مع منصة المدفوعات كليڤر.
- almalnews.com(last checked: Reachable)
- switchpluseg.com(last checked: Reachable)
تفيد تجارب عملاء بوجود شروط وإجراءات خاصة لصيانة الأجهزة المشتراة من خارج منطقة الشرق الأوسط تشمل فترات انتظار لقطع الغيار مقارنة بالأجهزة المحلية.
- switchpluseg.com(last checked: Reachable)
- facebook.com(last checked: Reachable)
سجلت نقاشات المستخدمين واقعة نزاع حول تقدير تكاليف فحص وتشخيص جهاز ماك بوك لدى مركز الصيانة، مع الإشارة إلى إمكانية تصعيد النزاعات عبر التقارير الفنية إلى جهاز حماية المستهلك ودعم آبل.
- youm7.com(last checked: Reachable)
- facebook.com(last checked: Reachable)
- facebook.com(last checked: Reachable)
أورد أحد العملاء شكوى عن تكرار سقوط شبكة هاتف آيفون بعد شرائه بنحو عشرة أشهر دون تقديم تشخيص فني أو تحديد لحل المشكلة.
- facebook.com(last checked: Reachable)
Brief prepared on: September 4, 2026
Important interaction observations
Key observations and claims based on documented evidence in the registry, ordered by priority and recency.
- Type
- Official warning
- Sentiment
- Neutral
- Source category
- News
- Latest recorded date
- Summary
- Report on Egyptian Consumer Protection Agency (CPA) complaint filing procedures, documentation requirements for electronics and technical service dispute cases (invoices, diagnostic reports, SRO receipts), and consumer rights enforcement guidelines applicable to authorized dealers and tech maintenance centers in Giza and Cairo.
- Non-duplicate sources
- 1
- Total observations
- 1
- youm7.com(last checked: Reachable)
Linked evidence: Evidence 1
- Type
- Other
- Sentiment
- Neutral
- Source category
- Forum / community
- Latest recorded date
- Summary
- A customer post identifies Switch as an Apple Premium Reseller ('سويتش - موزع معتمد لأجهزة أبل') and says a Case Logic laptop backpack was purchased there; the visible text is truncated before any quality or service outcome, so no positive or negative result can be established (3000d ago).
- Non-duplicate sources
- 1
- Total observations
- 1
- facebook.com(last checked: Reachable)
Linked evidence: Evidence 1
- Type
- Other
- Sentiment
- Negative
- Source category
- Forum / community
- Latest recorded date
- Summary
- Customer says an iPhone 17 Pro Max bought from Switch Plus has been losing network frequently for two months ('بيوقع شبكه كتير'); the post asks about the problem but provides no diagnosis or resolution (8d ago).
- Non-duplicate sources
- 1
- Total observations
- 1
- facebook.com(last checked: Reachable)
Linked evidence: Evidence 1
- Type
- Warranty issue
- Sentiment
- Negative
- Source category
- Customer report
- Latest recorded date
- Summary
- Consumer experience post reporting technical diagnosis dispute on a MacBook at Switch Plus service center; customer was quoted high logic board replacement fees while another authorized provider resolved it via software/cleaning, leading to discussion of filing a complaint with the Egyptian Consumer Protection Agency (CPA) and Apple Support.
- Non-duplicate sources
- 1
- Total observations
- 1
- facebook.com(last checked: Reachable)
Linked evidence: Evidence 1
- Type
- After-sales support
- Sentiment
- Negative
- Source category
- Customer report
- Latest recorded date
- Summary
- Customer review and discussion regarding Apple authorized repair service diagnostic policy, examination fees, and dispute resolution via technical reports and CPA (جهاز حماية المستهلك).
- Non-duplicate sources
- 1
- Total observations
- 1
- facebook.com(last checked: Reachable)
Linked evidence: Evidence 1
- Type
- After-sales support
- Sentiment
- Neutral
- Source category
- Customer report
- Latest recorded date
- Summary
- Customer review and discussion regarding warranty terms for international Apple devices at Switch Plus branches in Egypt, noting limitations and parts wait times for non-Middle East model variants compared to local models.
- Non-duplicate sources
- 1
- Total observations
- 1
- facebook.com(last checked: Reachable)
Linked evidence: Evidence 1
All evidence and sources
Original independent evidence records observed for this vendor with their direct sources.
- Evidence sentiment: PositiveSource category: NewsPlatform: Al Mal NewsEvidence author: Journalist
Switch Plus, an affiliate of Al Safy Group specializing in distribution, retail, and after-sales support for Apple products in Egypt, operates 11 nationwide branches and an online store, providing consumer installment partnerships with payment platform Klivvr.
«أعلنت شركة "سويتش بلس" (Switch Plus)، التابعة لمجموع الصافي (الصافي جروب) ,والمتخصصة في توزيع وبيع وخدمات ما بعد البيع لمنتجات آبل... عبر زيارة أي من فروع سويتش بلس، التي تضم 11 فرعا في جميع أنحاء مصر، أو عبر تجربة تسوق سهلة ومرنة من خلال المتجر الإلكتروني والتطبيق الذكي»
Published: ·Captured:
- almalnews.com(last checked: Reachable)
Source and documentation details
- Raw source type: news+gov (news+gov)
- Not included in automated verification round
- Not a duplicate (counted as an independent record)
- Technical dates — published: 2025-09-26T17:02:38+00:00 · captured: 2026-08-23T23:35:00+00:00
- Evidence sentiment: NeutralSource category: NewsPlatform: youm7.comEvidence author: Journalist
Report on Egyptian Consumer Protection Agency (CPA) complaint filing procedures, documentation requirements for electronics and technical service dispute cases (invoices, diagnostic reports, SRO receipts), and consumer rights enforcement guidelines applicable to authorized dealers and tech maintenance centers in Giza and Cairo.
«جهاز حماية المستهلك ينشر قائمة بطرق التقدم بالشكاوى الرسمية لمواجهة مشاكل الصيانة وعيوب الصناعة مع التأكيد على ضرورة إرفاق فاتورة الشراء وتقارير الفحص الفني.»
Published: (old date — over 2 years ago)·Captured:
- youm7.com(last checked: Reachable)
Source and documentation details
- Raw source type: News article (news_article)
- Not included in automated verification round
- Not a duplicate (counted as an independent record)
- Technical dates — published: 2024-08-28T09:15:00+00:00 · captured: 2026-08-24T00:00:00+00:00
- Evidence sentiment: PositiveSource category: NewsPlatform: getedara.comEvidence author: Journalist
Case study documenting Switch Plus corporate identity under Al Safy Group, established in 1998 with 15+ branches in Egypt, specialized in Apple Premium retail and authorized service operations, and detailing full ERP tracking and electronic invoice integration with Egyptian tax authorities.
««سويتش بلس» هي أكبر وأول مركز لبيع منتجات Apple Premium، وهي إحدى الشركات التابعة حاليًا للصافي جروب في مصر. فقد تأسست في عام 1998، وتضم 15 فرعًا في جميع أنحاء مصر، بالإضافة إلى متجر إلكتروني.»
Published: (old date — over 2 years ago)·Captured:
- getedara.com(last checked: Reachable)
Source and documentation details
- Raw source type: case study (case_study)
- Not included in automated verification round
- Not a duplicate (counted as an independent record)
- Technical dates — published: 2024-07-12T19:01:16+00:00 · captured: 2026-08-24T00:00:00+00:00
- Evidence sentiment: NegativeSource category: Customer reportPlatform: facebook.comEvidence author: Customer
Consumer experience post reporting technical diagnosis dispute on a MacBook at Switch Plus service center; customer was quoted high logic board replacement fees while another authorized provider resolved it via software/cleaning, leading to discussion of filing a complaint with the Egyptian Consumer Protection Agency (CPA) and Apple Support.
«في حال وجود نزاع حول تشخيص الجهاز مثل اختلاف في تقدير تكلفة الإصلاح، يُفضل الحصول على تقرير مكتوب ومختوم من المركز... واللجوء لجهاز حماية المستهلك والتواصل المباشر مع دعم Apple.»
Published: (old date — over 2 years ago)·Captured:
- facebook.com(last checked: Reachable)
Source and documentation details
- Raw source type: Social post (social_post)
- Not included in automated verification round
- Not a duplicate (counted as an independent record)
- Technical dates — published: 2024-05-18T14:30:00+00:00 · captured: 2026-08-24T00:00:00+00:00
- Evidence sentiment: NegativeSource category: Customer reportPlatform: Facebook GroupsEvidence author: Customer
Customer review and discussion regarding Apple authorized repair service diagnostic policy, examination fees, and dispute resolution via technical reports and CPA (جهاز حماية المستهلك).
«طلب تقرير فني: في حال وجود خلاف، اطلب دائماً تقريراً فنياً مكتوباً يوضح حالة الجهاز والأعطال المكتشفة، فهذا التقرير هو مستندك الأساسي في حال قررت تصعيد الأمر لجهاز حماية المستهلك»
Published: (old date — over 2 years ago)·Captured:
- facebook.com(last checked: Reachable)
Source and documentation details
- Raw source type: customer review (customer_review)
- Not included in automated verification round
- Not a duplicate (counted as an independent record)
- Technical dates — published: 2024-05-18T14:30:00+00:00 · captured: 2026-08-23T10:15:00+00:00
- Evidence sentiment: NeutralSource category: Merchant-ownedPlatform: facebook.comEvidence author: Merchant
Official Switch Plus announcement stating public tax registration number 254-816-545, hotline 16169, and physical branch locations including Mohandessin branch near Shooting Club, Giza.
«الرقم الضريبي: 254-816-545 | الخط الساخن: 16169 | فرع المهندسين: 7 ميدان الثورة بجوار نادي الصيد.»
Published: (old date — over 2 years ago)·Captured:
- facebook.com(last checked: Redirected)
Source and documentation details
- Raw source type: Social post (social_post)
- Not included in automated verification round
- Not a duplicate (counted as an independent record)
- Technical dates — published: 2024-04-10T12:00:00+00:00 · captured: 2026-08-24T00:00:00+00:00
- Evidence sentiment: NeutralSource category: Customer reportPlatform: facebook.comEvidence author: Customer
Customer review and discussion regarding warranty terms for international Apple devices at Switch Plus branches in Egypt, noting limitations and parts wait times for non-Middle East model variants compared to local models.
«تجارب مستخدمين تتعلق بخدمات الصيانة المقدمة من مراكز معتمدة مثل سويتش بلس وتريد لاين وسياسات قبول الضمان للأجهزة غير المخصصة لمنطقة الشرق الأوسط.»
Published: (old date — over 2 years ago)·Captured:
- facebook.com(last checked: Reachable)
Source and documentation details
- Raw source type: Social post (social_post)
- Not included in automated verification round
- Not a duplicate (counted as an independent record)
- Technical dates — published: 2024-03-12T11:20:00+00:00 · captured: 2026-08-24T00:00:00+00:00
- Evidence sentiment: NeutralSource category: Forum / communityPlatform: facebook_groupEvidence author: Customer
A customer post identifies Switch as an Apple Premium Reseller ('سويتش - موزع معتمد لأجهزة أبل') and says a Case Logic laptop backpack was purchased there; the visible text is truncated before any quality or service outcome, so no positive or negative result can be established (3000d ago).
«سويتش - موزع معتمد لأجهزة أبل فرع كايرو فيستيفال سيتى - التجمع الخامس Switch - Apple Premium Reseller اشتريت من عندهم شنطة ظهر لابتوب يوم ٢٧ ابريل»
Published: Undated·Captured:
- facebook.com(last checked: Reachable)
Source and documentation details
- Raw source type: Dont.shop.here (Dont.shop.here)
- Included in automated verification round
- Not a duplicate (counted as an independent record)
- Technical dates — published: Unknown · captured: 2026-08-30T20:50:01.178143+00:00
- Evidence sentiment: NegativeSource category: Forum / communityPlatform: facebook_groupEvidence author: Customer
Customer says an iPhone 17 Pro Max bought from Switch Plus has been losing network frequently for two months ('بيوقع شبكه كتير'); the post asks about the problem but provides no diagnosis or resolution (8d ago).
«مساءالخير باجماعه من 10 شهور اشتريت موبايل iphone 17 pro max من switch plus وبقاله شهرين بيوقع شبكه كتير ايه المشكله ؟»
Published: Undated·Captured:
- facebook.com(last checked: Reachable)
Source and documentation details
- Raw source type: Askbeforeyoubuyinegypt (Askbeforeyoubuyinegypt)
- Included in automated verification round
- Not a duplicate (counted as an independent record)
- Technical dates — published: Unknown · captured: 2026-08-30T20:50:01.164025+00:00
- Evidence sentiment: NeutralSource category: Public authorityPlatform: yellowpages_egyptEvidence author: Official registry
A commercial register and business directory published on Yellowpages Egypt proves the actual premises of Switch Plus at Midan Al-Thawra in Al-Muhandisin, Giza Governorate, near the Egyptian Shooting Club, in the mobiles and accessories category.
«7, ميدان الثورة, المهندسين, الجيزة قريب من نادى الصيد المصرى. التصنيفات: موبايلات واكسسوارات.»
Published: Undated·Captured:
- yellowpages.com.eg(last checked: Reachable)
Source and documentation details
- Raw source type: Business directory (business_directory)
- Not included in automated verification round
- Not a duplicate (counted as an independent record)
- Technical dates — published: Unknown · captured: 2026-08-24T00:00:00+00:00
- Evidence sentiment: NeutralSource category: Public authorityPlatform: yellowpages_egyptEvidence author: Official registry
A commercial register for the Switch Plus branch at Capital Business Park on 26 July Axis in Sheikh Zayed / 6th of October, Giza Governorate.
«, محور 26 يوليو, الشيخ زايد, السادس من اكتوبر, الجيزة داخل كابيتال بيزنس بارك - الدور الارضى. التصنيفات: موبايلات واكسسوارات.»
Published: Undated·Captured:
- yellowpages.com.eg(last checked: Reachable)
Source and documentation details
- Raw source type: Business directory (business_directory)
- Not included in automated verification round
- Not a duplicate (counted as an independent record)
- Technical dates — published: Unknown · captured: 2026-08-24T00:00:00+00:00
- Evidence sentiment: PositiveSource category: Public authorityPlatform: Apple Official LocatorEvidence author: Official registry
Apple official directory verifying Switch Plus (under Al Safy Group) as an Apple Authorized Reseller and Apple Authorized Service Provider (AASP) in Cairo.
«Switch Plus is verified as an Apple Authorised Reseller and Apple Authorised Service Provider (AASP) in Cairo and Greater Cairo.»
Published: Undated·Captured:
- locate.apple.com(last checked: Reachable)
Source and documentation details
- Raw source type: Official registry (official_registry)
- Not included in automated verification round
- Not a duplicate (counted as an independent record)
- Technical dates — published: Unknown · captured: 2026-08-23T16:30:00+00:00
- Evidence sentiment: PositiveSource category: Merchant-ownedPlatform: official_websiteEvidence author: Merchant
Switch Plus (El Safy Group) operates as an official Apple Premium Reseller in Egypt with public Tax Registration Number 254-816-545 and multiple physical retail and maintenance branches across Cairo, Giza, Alexandria, and Red Sea.
«سويتش بلس - موزع أبل معتمد في مصر - رقم التسجيل الضريبي: 254-816-545 - الخط الساخن 16169»
Published: Undated·Captured:
- switchpluseg.com(last checked: Reachable)
Source and documentation details
- Raw source type: registry+web (registry+web)
- Not included in automated verification round
- Not a duplicate (counted as an independent record)
- Technical dates — published: Unknown · captured: 2026-08-23T12:00:00+00:00
Duplicate records excluded from independent count (2)
These records match original evidence listed above and are kept for reference documentation without counting them as separate experiences.
- Evidence sentiment: PositiveSource category: NewsPlatform: Al Mal NewsEvidence author: Journalist
Financial and tech press coverage detailing commercial partnership between Switch Plus (Al Safy Group) and Klivvr payments platform offering 24-month zero-interest installments across its 11+ retail branches and e-commerce platform in Egypt.
«أعلنت شركة «سويتش بلس» (Switch Plus)، التابعة لمجموعة الصافي (الصافي جروب)، والمتخصصة في توزيع وبيع وخدمات ما بعد البيع لمنتجات آبل، عن عرض التقسيط لسلسلة هواتف آيفون بالتعاون مع منصة المدفوعات كليڤر.»
Published: ·Captured:
- almalnews.com(last checked: Reachable)
Source and documentation details
- Raw source type: news+gov (news+gov)
- Not included in automated verification round
- Duplicate — original root: 335060f6-3246-4a5e-a3f1-7dccf5ab5468
- Technical dates — published: 2025-09-26T17:02:38+00:00 · captured: 2026-08-24T00:00:00+00:00
- Evidence sentiment: NeutralSource category: Merchant-ownedPlatform: official_websiteEvidence author: Merchant
Authorized Apple service provider and reseller policy on warranty terms, repair durations, Middle East hardware coverage, and after-sales intake in Egypt.
«تُعد سويتش بلس موزعاً معتمداً ومقدماً لخدمات الصيانة المعتمدة من شركة Apple في مصر.»
Published: (old date — over 2 years ago)·Captured:
- switchpluseg.com(last checked: Reachable)
Source and documentation details
- Raw source type: registry+web (registry+web)
- Not included in automated verification round
- Duplicate — original root: 7e3e1e02-a21f-4ba8-a1d5-d261722f8c88
- Technical dates — published: 2024-08-15T00:00:00+00:00 · captured: 2026-08-24T12:00:00+00:00
Registered vendor details
These are data and identifiers recorded in the snapshot, not confirmed branch locations or an endorsement of ownership.
Available official links
Identifiers & contacts
Address
- 2 Port Said Street, Maadi, Cairo — Recorded location
- 22 Ahmed Tayssir Street, Heliopolis, Cairo — Recorded location
- 7 El Thawra Square, Mohandessin, Giza — Recorded location
- 7 El Thawra Square, next to Shooting Club, Mohandessin, Giza — Recorded location
- 7 El-Thawra Square (near Shooting Club), Mohandessin, Giza / Greater Cairo, Egypt — Recorded location
- 7, ميدان الثورة, المهندسين, الجيزة قريب من نادى الصيد المصرى — Recorded location
- 8 Continental Towers, Fawzy Moaz Street, Smouha, Alexandria — Recorded location
- Arabella Plaza Mall, New Cairo, Cairo — Recorded location
- Cairo Festival City Mall (CFC), 3rd Floor, Stores 2-073 & 2-074, 5th Settlement, New Cairo, Cairo, Egypt — Recorded location
- Cairo Festival City Mall (CFC), New Cairo, Cairo — Recorded location
- Cairo Festival City Mall, New Cairo / Heliopolis / Mohandessin / Alexandria / Hurghada — Recorded location
- Cairo, Giza, Alexandria, Egypt (11 branches across Egypt) — Recorded location
- Capital Business Park, 26th of July Corridor, Sheikh Zayed, Giza — Recorded location
- Capital Business Park, Sheikh Zayed, Giza — Recorded location
- Degla Maadi, Cairo; Syria Street, Mohandessin, Giza; Downtown Katameya Mall, New Cairo; Citystars Mall, Nasr City, Cairo; Smouha, Alexandria — Recorded location
- Downtown Mall, Katameya, New Cairo, Cairo — Recorded location
- Downtown Mall, New Cairo — Recorded location
- M-Porium Mall, Marassi, North Coast, Matrouh — Recorded location
- Maadi Degla, Cairo — Recorded location
- Mohandessin Service Center, Giza — Recorded location
- Senzo Mall, Hurghada, Red Sea — Recorded location
- محور 26 يوليو, الشيخ زايد, السادس من اكتوبر, الجيزة داخل كابيتال بيزنس بارك - الدور الارضى — Recorded location
Commercial Register
- 254-816-545 — Official registration
- Tax ID: 254-816-545 — Official registration
- info@switchplus.com.eg — Contact method
- info@switchpluseg.com — Contact method
- support@switchpluseg.com — Contact method
- https://www.facebook.com/switchplus.eg — Social profile
- https://www.facebook.com/switchplusegypt/ — Social profile
Google Maps
- https://www.google.com/maps/search/?api=1&query=30.02512,31.013138 — Recorded location
- https://www.google.com/maps/search/?api=1&query=30.048516,31.204562 — Recorded location
- https://www.instagram.com/switchplus — Social profile
- https://www.instagram.com/switchplus.eg/ — Social profile
- https://www.instagram.com/switchpluseg/ — Social profile
Phone
- 01110079372 — Contact method
- 0225299400 — Contact method
Website
- https://switchpluseg.com — Merchant-owned site
Location & address records
Registered city: Cairo (Cairo)
Multiple locations recorded: 22 distinct address records in snapshot.
Notice: The recorded addresses are locations mentioned in monitoring data, not confirmed commercial branches.